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-- Vice President, Capitalist Relations Great. Thank you Carol, and also greetings every person. Thanks all for joining us today. On our call today, we have Cover Development's Chief Executive Officer, David Klein; and also our CFO, Mike Lee. Prior to economic markets open today, Canopy provided a press release introducing our economic outcomes for our very first quarter ended June 30, 2020.
Before we start, I want to advise you that our discussion will include forward-looking statements that are based on management's existing sights as well as presumptions, which this discussion is certified in its totality by the cautionary note relating to progressive declarations that's included at the end of this morning's information release.
In enhancement, settlements between any kind of non-GAAP measures to their closest reported GAAP procedures are included in our earnings launch provided to the SEC and also Canadian safety and securities regulators. Please keep in mind that all financial information is supplied in Canadian bucks unless or else kept in mind. Adhering to ready statements by David and Mike, we will perform a Q&A session, during which concerns will be extracted from analysts (exterior door awning).
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Keeping that, I'll turn the phone call over to David. David, please go on.-- President Thank you Judy, and greetings everybody. I really hope that you as well as your family members are maintaining secure as well as well. Although still navigating with an international pandemic, I'm pleased of how Cover has reacted to obstacles throughout this period.
Our ideas and also prayers head out to every one of those that have been impacted by racial injustice and associated acts of physical violence. exterior window awnings. Cover recognizes our duty to do even more to raise the depiction of black, aboriginal and individuals of shade workers at every degree in our company, while purchasing social justice efforts, such as providing access to legal solutions for areas disproportionately impacted by the marijuana prohibition.
Just recently, I authorized the Black North CEO pledge to guarantee that development on this concern remains to be a top priority for our business. The goal of the Black North Chief Executive Officer pledge is to address systemic racism in the conference room, as well as consists of having at least three and a half percent of executive as well as board functions in Canada held by black leaders by 2025.
In truth, as political stress begins to build for marijuana permissibility in the U.S., I wish to state the case for an upgraded government stance on cannabis. At a time when millions are marching to take apart systemic racism, federal marijuana legalization would represent a vital hop over to here separation from the decades-old battle on medications which triggered unreasonable prices of incarceration amongst minorities.
And also it's approximated that the legal sale of entertainment marijuana in the UNITED STATE, if legalized in all 50 states today, would create greater than $175 billion by 2025 in federal sales, company and pay-roll taxes and add virtually 1.6 million tasks by 2026. There is no doubt that our industry can be an essential vehicle driver of the USA financial recuperation.
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Congress seems to have identified the exact same potential that we see in cannabis with expenses like the MORE Act, and with momentum expanding across both sides of the-- it's our vision to release these satisfying and remarkably safe products for grownups to consume in a responsible matter. As we broaden our visibility in Recommended Site the UNITED STATE, we will remain to add our expertise in collaboration with the ideal regulatory bodies in order to make certain risk-free as well as effective standards are carried out.
There are 4 key motifs that Mike and I want to focus on this morning. Initially, Cover is boosting execution as well as nimbleness in Canada. We've swiftly finished a rollout of our value-flower approach. We have actually significantly improved our customer order fill prices. Our Cannabis 2.0 portfolio remains to obtain momentum, as well as we're adapting quickly to the adjustments in the marketplace and affordable characteristics.
We're boosted-- we have actually boosted the dampness web content of our flower items, and also we have actually introduced a number of research study efforts to further improve our flower high quality. Our business group proceeds to involve with bud tenders and also team at stores to drive raised awareness of our quality initiatives and also consumer feedback on the quality of our cannabis drinks continues to be really positive.
market. We released our brand-new ecommerce website, shopcanopy.com in the UNITED STATE. Our First & Free brand has broadened into topicals as well as creams, and biosteel, ready-to-drink beverages in tetra packs are currently available, simply among others. And ultimately, we continue to concentrate on monetary technique while additionally investing for future growth possibilities.
We see here claimed we're developing a world-class, consumer-centric and innovation-driven business. So let me provide you a couple of examples of the progress we're making here. We've completed an across the country repositioning of our TWD flower including changes to cost pack architecture with greater and more consistent THC arrays. We're seeing enhanced sales speed as well as market share efficiency, with our buck share increasing virtually 5 points in worth flower in the district of Ontario during the most up to date four weeks ended July 19.